Invitations despatched for brand spanking new MacBooks

Tim Cook dinner opens the Apple Occasion on Sept. 14th, 2021.

Supply: Apple Inc.

Apple introduced on Tuesday that it plans a launch occasion on Oct. 18, the place the corporate may announce new MacBook laptops and AirPods headphones.

The occasion was introduced in invitations to media and a tweet from Apple advertising and marketing senior vice chairman Greg Joswiak with the slogan “unleashed.”

AirPods and Apple’s costliest and largest MacBooks are due for a revision as the latest fashions for each merchandise have been launched in 2019.

The launch might be streamed on Apple’s web site, as the corporate has held digital launch occasions because the begin of the pandemic in 2020. Apple sometimes launches new merchandise forward of the vacation buying season, Apple’s busiest time of the 12 months for gross sales.

Apple has been updating its line of laptops and desktops operating the MacOS working system to run on chips it designs, as an alternative of utilizing processors made by Intel. To this point, Apple has launched MacBook Air, MacBook Professional, Mac Mini, and iMac computer systems utilizing its chips.

However Apple has not but up to date its strongest desktop computer systems to make use of its personal chips, together with its Mac Professional desktop and bigger MacBook Professional laptops. Final month, Apple introduced new iPhone and Apple Watch fashions.

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