In Nigeria, Fb’s Outage Revealed a Harmful Dominance


Tomiwa Ibukunle, a 21-year-old entrepreneur in Lagos, Nigeria, began her clothes and accessories enterprise two months in the past. She makes use of WhatsApp to promote her merchandise and course of orders from prospects, usually receiving 20 orders per day. However on October 5, when WhatsApp was down globally (alongside different Fb platforms) for eight hours, her enterprise took an enormous hit. “I simply began my model, and I take advantage of WhatsApp for Enterprise as a result of it’s straightforward. However after I could not entry it, I started to fret as a result of I had simply put up the brand new gadgets I obtained on my standing and despatched just a few to my prospects,” Ibukunle says. “I ended the day with 5 orders, and puzzled the place I used to be going to begin from if WhatsApp stayed down, as a result of that’s the place all my prospects are.”

Although the Fb outage was an inconvenience for a lot of customers within the US and Europe, its results had been felt way more harshly in different areas of the world, the place the corporate and its platforms are completely dominant. In Nigeria, WhatsApp is the most important technique of communication with household each at residence and overseas, and can also be used for enterprise. Over 95 % of Nigeria’s 33 million social media customers use the platform. Having everybody on the identical platform may be handy, however the outage exhibits that Nigeria’s reliance on the app may be catastrophic—and that it’s time to look into alternate options.

When WhatsApp went down in Nigeria, panic ensued, accompanied by rumors that the service would by no means come again. “I despatched a message to my daughter, and it did not ship. I assumed it was a community situation till my nephew informed me it wasn’t,” Nkechinyere Peters, who lives in Umuahia, says. “That was after I grew to become fearful, as a result of WhatsApp is our main technique of communication. What if one thing was occurring and he or she wished to name me? Or I wanted assist with one thing essential?” Worse, Peters heard that WhatsApp could be deleted totally. “I believed it,” she says. “Everybody round me did.” The idea that the moment messaging app wasn’t going to return again brought about many to fret, not sure what to do—and the way they might talk—if the rumor turned out to be actuality.

Different individuals with households who’re removed from them shared the identical concern. “My grandma is outdated and sick,” says Chiamaka Eze, who’s from Nigeria however lives in Benin. “And as her favourite grandchild, she sometimes video calls me when my dad and mom or the workers aren’t round to assist her choose her medicine. However throughout the outage, I could not assist her, and I panicked that she was going to take the improper medicine as a result of she was residence alone.”

Outages like this not solely stop communication, but additionally put individuals in danger, as many essential providers are delivered through the platform. For instance, WhatsApp hosts a 24-hour hotline by Mentally Conscious Nigeria for individuals looking for counseling or emergency assist. Final yr, BORGEN journal reported that over 10,000 individuals have spoken to MANI since 2016.

And in the case of enterprise, WhatsApp is the popular platform, over Instagram and Fb Market. WhatsApp helps enterprise profiles and digital catalogs that permit prospects discover data on the services or products they’re occupied with. It’s develop into well-liked with entrepreneurs as a result of prospects belief the platform, since “they see the gadgets in actual time as we add them to our standing. There may be additionally a type of closeness seeing as we’re speaking in a personal house,” says Orji Eke, a designer. However the benefits that WhatsApp for Enterprise gives are moot—and the entrepreneurs who depend on it harmed—as soon as the service goes down.

Atsu Davoh, CEO and founding father of BitSika, a cost app that helps individuals ship cash throughout international locations, says that one firm controlling WhatsApp, Instagram, and Fb is a ticking time bomb for people who depend on these providers nearly completely. “If we need to take into consideration an precise answer for the long run,” he says, “conditions like this make up a very good case for decentralization.”

WhatsApp is profitable as a result of so many individuals are on it, however there are different choices. For individuals dwelling in Nigeria, alternate options to the WhatsApp messaging app embrace Telegram or Sign. These apps have privateness options that aren’t accessible on WhatsApp and have an open supply API. Homegrown apps like SoftTalk Messenger are additionally accessible. SoftTalk gives a service for making worldwide calls immediately from the app, and has a buying function as nicely.

The outage has proven that Nigerians want to maneuver to different apps, however for this to occur, there ought to be engaging choices that meet the usual of what Nigerians are used to. Traders ought to be funding native apps and ones but to be developed—such funding will be sure that different choices can be found, and that communication remains to be potential the subsequent time this occurs.


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